How Real Branding Actually Works with Liz Kroft

In this episode of Know Before You Owe, I sit down with Liz Kroft from Aviso Studios to talk about something shockingly misunderstood: building a real brand, not one of those “I made this on Canva in 4 minutes” masterpieces. Liz walks me through why consistency, cohesive visuals, story, and actual human personality matter more than whatever trendy color you saw on Pinterest last week.

We get into brand identity, authentic storytelling, small business marketing, visual design, logo clarity, brand voice, website improvements, customer experience, and why your brand should feel like you, not the generic version of everyone else in your industry.

Liz also shares her process for onboarding new clients, why she loves working across different industries, and how bringing a brand to life gives entrepreneurs that “oh wow, this is real” moment. If you’re tired of blending in, this conversation is your wake-up call.

 

Subscribe and tell me: what’s the worst logo you’ve ever created… or paid for

 

#branding #smallbusiness #brandidentity #marketingtips #localbusiness #logodesign #storytelling #brandstrategy #knowbeforeyouowe #realestatemarketing #businessgrowth #visualbranding #brandvoice #entrepreneurlife #avisoStudios